Rentai Intelligent Wine Vending Machine and its nude wine and tap wine products are bringing a subversive revolution to the traditional liquor industry. In recent years, with the vigorous development of the Internet, the Internet is penetrating and integrating into various industries. In addition to entering the local life through the use of oxygen dioxide, many liquor-making enterprises are also exploring the use of oxygen dioxide to find new breakthroughs... The Internet has forced the traditional liquor industry to transform urgently. According to industry insiders, the traditional distribution mode of liquor industry mainly depends on the distributor to shop to the terminal, through terminal display and consumer promotion to attract consumers to buy.
But nowadays, Internet marketing thinking penetrating into all walks of life has begun to force manufacturers and channels to be forced to transform, using Internet thinking to transform traditional enterprises, awakening the collective awakening and awareness of consumer groups. The decadence of traditional multi-channel and multi-link distribution mode has been thoroughly changed.
For the traditional liquor brand, to change marketing thinking is to do everything possible to stick to the price that once brought huge profits. Or return to the value point of the product itself, really take consumer demand as the core, expand and serve a wider consumer group, promote the whole industry out of the trough, let prices rise reasonably with the improvement of economy and consumption level; either actively adjust strategy, or passively adjust channels and markets.
The next 10 years will be the golden decade of marketing innovation for Chinese real enterprises. It is also the golden decade for small and medium-sized enterprises to overtake in bends and develop in Vietnam. All of this comes from the subversive innovation and rapid change of marketing mode.
Integration, cross-border and subversion will become the mainstream trend of liquor marketing in the future. Internet thinking will become the core weapon to transform the traditional liquor industry.
Rentai Intelligent Wine Vending Machine Innovating New Model of Oxygen Dioxide in Wine IndustryO2O的意思是线上和线下相互融合，传统行业在近两年不断朝互联网进化，将互联网的优势与传统行业进行结合，给传统行业带来颠覆和新生。尽管白酒行业的转型比其它行业稍显落后，但其中也不乏有预见、有眼识的企业先行试水，并取得了不俗的成绩。其中，近来新兴的仁泰模式就值得业内好好研究。
O2 O means the integration of online and offline industries. Traditional industries have evolved towards the Internet in the past two years, combining the advantages of the Internet with traditional industries, bringing subversion and new life to traditional industries. Although the transformation of liquor industry lags behind that of other industries, there are also many foreseeable and insightful enterprises that have made outstanding achievements. Among them, the newly emerging Rentai model is worth studying in the industry.
Rentai directly dispatches liquor to consumers through well-known distilleries, and unites with manufacturers to build a nationwide liquor intelligent sales network. At that time, consumers only need to choose pure grain raw liquor through the network and mobile devices, and can pick up liquor from the nearby Rentai Intelligent Wine Sales Terminal, and always enjoy the high quality of the original liquor.
For merchants, Rentai represents the development trend of liquor marketing in the future. The emergence of Rentai Intelligent Wine Vending Machine will also solve the distress of distributors, slow distribution, factory control and fading of the industry. In fact, these are all the symptoms of business pain. Behind the symptoms, these factors deprive consumers of the most appropriate price and the most essential value of products.
In this process, Rentai O2 O model may be able to subvert the traditional consumption and marketing methods of Chinese liquor, improve the status quo of industry chaos, and lead the rational return of the value and consumption concept of Chinese liquor industry.
Heroes emerge in troubled times. Invisibly, Rentai is likely to become the subverter of channel distribution mode in Chinese liquor industry, and at the same time, the founder of new marketing mode in the industry.