全自动售酒机开辟了互联网O2O新模式

发布于:2019-05-15 16:36:28  来源:;

  仁泰智能售酒机以及其力推的裸酒、自来酒产品正在为传统的白酒行业带来一场颠覆性的革命。近年来,随着互联网的蓬勃发展,互联网正在向各个行业进行渗透和融合,除了通过O2O切入本地生活等领域之外,众多白酒行企也在探索用O2O的方式寻找新的突破点……互联网迫使传统白酒行业亟待转型据业内人士透露,白酒行业传统的经销模式主要靠经销商铺货到终端、通过终端展示及消费者促销吸引消费者购买。
  Rentai Intelligent Wine Vending Machine and its nude wine and tap wine products are bringing a subversive revolution to the traditional liquor industry. In recent years, with the vigorous development of the Internet, the Internet is penetrating and integrating into various industries. In addition to entering the local life through the use of oxygen dioxide, many liquor-making enterprises are also exploring the use of oxygen dioxide to find new breakthroughs... The Internet has forced the traditional liquor industry to transform urgently. According to industry insiders, the traditional distribution mode of liquor industry mainly depends on the distributor to shop to the terminal, through terminal display and consumer promotion to attract consumers to buy.
  但现今渗透到各行各业的互联网营销思维,已经开始倒逼厂家与渠道必须被迫转型,用互联网思维改造传统企业,唤醒消费群体的集体苏醒和认知。彻底改变传统多渠道、多环节的分销模式所产生的颓势。
  But nowadays, Internet marketing thinking penetrating into all walks of life has begun to force manufacturers and channels to be forced to transform, using Internet thinking to transform traditional enterprises, awakening the collective awakening and awareness of consumer groups. The decadence of traditional multi-channel and multi-link distribution mode has been thoroughly changed.
  转换营销思维对于传统白酒品牌来说,究竟是想尽一切办法死守那个曾经带来巨大利润的价格。还是回归到产品本身的价值点,真正以消费者需求为核心,扩大和服务更广泛的消费群体,推动整体行业走出低谷,让价格随着经济及消费水平的提高而合理拉高;要么主动的战略调整,要么被动的让渠道和市场被动调整。
  For the traditional liquor brand, to change marketing thinking is to do everything possible to stick to the price that once brought huge profits. Or return to the value point of the product itself, really take consumer demand as the core, expand and serve a wider consumer group, promote the whole industry out of the trough, let prices rise reasonably with the improvement of economy and consumption level; either actively adjust strategy, or passively adjust channels and markets.
  未来10年是中国实体企业营销创新的黄金10年。也是中小企业实现弯道超车,进行越式发展的黄金10年。这一切都源于营销模式的颠覆创新和快速变革。
                                 自动售酒机
  The next 10 years will be the golden decade of marketing innovation for Chinese real enterprises. It is also the golden decade for small and medium-sized enterprises to overtake in bends and develop in Vietnam. All of this comes from the subversive innovation and rapid change of marketing mode.
  整合、跨界、颠覆将成为未来酒水企业营销的主流趋势,互联网思维将成为改造传统白酒行业的核心利器。
  Integration, cross-border and subversion will become the mainstream trend of liquor marketing in the future. Internet thinking will become the core weapon to transform the traditional liquor industry.
  仁泰智能售酒机创新酒业O2O新模式
  Rentai Intelligent Wine Vending Machine Innovating New Model of Oxygen Dioxide in Wine IndustryO2O的意思是线上和线下相互融合,传统行业在近两年不断朝互联网进化,将互联网的优势与传统行业进行结合,给传统行业带来颠覆和新生。尽管白酒行业的转型比其它行业稍显落后,但其中也不乏有预见、有眼识的企业先行试水,并取得了不俗的成绩。其中,近来新兴的仁泰模式就值得业内好好研究。
  O2 O means the integration of online and offline industries. Traditional industries have evolved towards the Internet in the past two years, combining the advantages of the Internet with traditional industries, bringing subversion and new life to traditional industries. Although the transformation of liquor industry lags behind that of other industries, there are also many foreseeable and insightful enterprises that have made outstanding achievements. Among them, the newly emerging Rentai model is worth studying in the industry.
  仁泰通过知名酒厂直接调度至消费端,并联合厂商集力打造一个遍布全国的白酒智能销售网络。届时,消费者只需通过网络、移动设备选择纯粮原浆酒,便可在附近的仁泰智能售酒终端机取酒,时刻享受高品质的原厂好酒。
  Rentai directly dispatches liquor to consumers through well-known distilleries, and unites with manufacturers to build a nationwide liquor intelligent sales network. At that time, consumers only need to choose pure grain raw liquor through the network and mobile devices, and can pick up liquor from the nearby Rentai Intelligent Wine Sales Terminal, and always enjoy the high quality of the original liquor.
  对于商家,仁泰代表了未来白酒行业营销的发展趋势。仁泰智能售酒机出现也将解决经销商的痛苦,铺货动销慢、厂家管制、行业褪色。其实这都是商家痛苦的表象,表象的背后是这些因素剥夺了消费群体能拿到合适的价格,能得到产品本质的价值点。
  For merchants, Rentai represents the development trend of liquor marketing in the future. The emergence of Rentai Intelligent Wine Vending Machine will also solve the distress of distributors, slow distribution, factory control and fading of the industry. In fact, these are all the symptoms of business pain. Behind the symptoms, these factors deprive consumers of the most appropriate price and the most essential value of products.
  在这个过程中,仁泰O2O模式或许能够颠覆中国白酒的传统消费方式和销售方式,改善行业乱像的现状,从而引领中国白酒行业价值和消费观念的理性回归。
  In this process, Rentai O2 O model may be able to subvert the traditional consumption and marketing methods of Chinese liquor, improve the status quo of industry chaos, and lead the rational return of the value and consumption concept of Chinese liquor industry.
  乱世出英雄,无形之中仁泰很有可能成为中国白酒行业渠道分销模式的颠覆者,同时,又成为行业新型营销模式的创立者。
  Heroes emerge in troubled times. Invisibly, Rentai is likely to become the subverter of channel distribution mode in Chinese liquor industry, and at the same time, the founder of new marketing mode in the industry.
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