1. In the long run, automated sales are a new trend and channel
It should be said that automatic selling is a trend and new channel in the future beverage industry
It has been observed that in recent years, more and more companies, including manufacturers, distributors, and stores, have studied automatic vending machines (not limited to bulk liquor). Moreover, in the first half of this year, several waves of friends have discussed the feasibility of this model.
A long-term researcher in the ecological industry of the liquor industry believes that "automatic sales+pure grain raw milk+red flag chain" is an innovation in a model and a valuable exploration
For a long time, the industry has been advocating for branding, high-end, and chain based sales of bulk liquor. The emergence of automatic liquor sales is an innovative exploration of bulk liquor sales models.
Intelligent liquor selling machine
2. Although it is a trend, the pain points used for selling alcohol are prominent
The future trends used in the present will inevitably lead to many challenges, and automatic liquor sales are no exception. Although self selling alcohol is a valuable exploration, it also faces two problems
On the one hand, the combination of vending machines and convenience stores has limited value based on current experience in alcohol sales channels; On the other hand, it remains to be confirmed whether the branding trend of pure grain raw liquor and loose liquor can be amplified in convenience stores.
Automatic wine vending machine has its own progressiveness, but also has shortcomings.
Progressiveness lies in that the automatic liquor vending machine solves the problems of terminal sales and personnel maintenance; The shortcomings lie in the difficulty of automatic vending machines in solving equipment placement and subsequent maintenance issues, as well as the legal issues of teenagers under 18 purchasing alcohol through automatic vending machines.
3. Whether the strong sense of technology matches the existing image of Baijiu
Vending machines are a mature channel that is thriving in the technologically advanced Japanese and American vending machine industry. It can be said that the development of technology has helped vending machines overcome many difficulties.
Indeed, the transformation of domestic payment methods, the popularization of mobile payments, the purification of device placement locations, and the decrease in vending machine costs have all led to a gradual strengthening of the trend towards vending machines; But these did not solve the core problem of Baijiu sales.
"The liquor vending machine has a strong sense of technology, which may not match the consumption and drinking demand of Baijiu to some extent."
As we all know, Baijiu is mainly "cultural", and Baijiu industry is also an industry willing to advertise "ancient traditions", which are two major characteristics of Baijiu consumption and drinking.
Because of these two key points, consumers are more likely to believe in traditional display forms using jars and cans as carriers when choosing alcoholic products, especially loose drinks.