1. In the long run, automated sales are a new trend and channel

“应该说自动售卖是未来酒水行业的一个趋势与新渠道。”

It should be said that automatic selling is a trend and new channel in the future beverage industry

据观察，近年来，厂家、经销商、卖场等，研究自动售酒机（不于散酒）的企业越来越多。而且，就在今年上半年，已经有几波朋友陆续探讨了这一模式的可行性。

It has been observed that in recent years, more and more companies, including manufacturers, distributors, and stores, have studied automatic vending machines (not limited to bulk liquor). Moreover, in the first half of this year, several waves of friends have discussed the feasibility of this model.

有长期研究酒业生态业内人士认为：“自动售卖+纯粮原浆+红旗连锁，这是一种模式的创新，是有价值的探索。”

A long-term researcher in the ecological industry of the liquor industry believes that "automatic sales+pure grain raw milk+red flag chain" is an innovation in a model and a valuable exploration

长久以来，针对于散酒销售，业内一直在倡导化、化、连锁化，而自动售酒方式的出现，是对散酒销售模式的创新探索。

For a long time, the industry has been advocating for branding, high-end, and chain based sales of bulk liquor. The emergence of automatic liquor sales is an innovative exploration of bulk liquor sales models.

智能卖酒机器

Intelligent liquor selling machine

2、虽是趋势，但用来卖酒的痛点突出

2. Although it is a trend, the pain points used for selling alcohol are prominent

未来的趋势用在当下，必然少不了许多挑战，自动卖酒也不例外。“虽然自动卖酒是一种有价值的探索，但是也面临两个问题。”

The future trends used in the present will inevitably lead to many challenges, and automatic liquor sales are no exception. Although self selling alcohol is a valuable exploration, it also faces two problems

一方面，自动售卖机和便利店的结合，从酒类销售渠道目前的经验来看价值有限；另一方面，纯粮原浆散酒的化趋势能否在便利店得到放大还有待考证。

On the one hand, the combination of vending machines and convenience stores has limited value based on current experience in alcohol sales channels; On the other hand, it remains to be confirmed whether the branding trend of pure grain raw liquor and loose liquor can be amplified in convenience stores.

自动售酒机有着其本身的性，同时也有不足之处。

Automatic wine vending machine has its own progressiveness, but also has shortcomings.

性在于，自动售酒机了终端销售及人员维护的问题；而不足之处在于自动售酒机难以设备投放以及后续维护问题，以及18岁以下青少年通过自动售酒机购买酒水的法律问题。

Progressiveness lies in that the automatic liquor vending machine solves the problems of terminal sales and personnel maintenance; The shortcomings lie in the difficulty of automatic vending machines in solving equipment placement and subsequent maintenance issues, as well as the legal issues of teenagers under 18 purchasing alcohol through automatic vending machines.

3、科技感太强与白酒既有形象是否匹配

3. Whether the strong sense of technology matches the existing image of Baijiu

自动售货机是一个成熟的渠道，在科技发达的日美自动售卖机行业非常兴旺。可以说，科技的发展，帮助自动售卖机摆脱了许多难点。

Vending machines are a mature channel that is thriving in the technologically advanced Japanese and American vending machine industry. It can be said that the development of technology has helped vending machines overcome many difficulties.

诚然，国内支付方式的转变，手机移动支付的普及、设备投放地点的净化以及自动售货机成本的下降等变化，都使得自动售货机趋势逐渐走强；但这些并没有白酒售卖的核心问题。

Indeed, the transformation of domestic payment methods, the popularization of mobile payments, the purification of device placement locations, and the decrease in vending machine costs have all led to a gradual strengthening of the trend towards vending machines; But these did not solve the core problem of Baijiu sales.

“酒类自动售卖机科技感太强，在某种程度上可能和白酒的消费饮用需求不甚匹配。”

"The liquor vending machine has a strong sense of technology, which may not match the consumption and drinking demand of Baijiu to some extent."

众所周知，白酒主要是“做文化”的，而白酒行业也是一个乐于标榜“古老传统”的行业，这是白酒消费和饮用的两大特点。

As we all know, Baijiu is mainly "cultural", and Baijiu industry is also an industry willing to advertise "ancient traditions", which are two major characteristics of Baijiu consumption and drinking.

正因为这两大要点，使得消费者在选购酒类产品尤其是散酒时，其认知更容易相信以坛和罐装为载体的传统展现形式。

Because of these two key points, consumers are more likely to believe in traditional display forms using jars and cans as carriers when choosing alcoholic products, especially loose drinks.