We usually buy drinks in vending machines when we go shopping. Are these vending machines patented for drinks? The answer is no, because the vending machine, a new way of selling wine, has been put into operation.
Traditionally, vending machines sell things that have nothing to do with wine, but drinks and non-staple foods are the main ones. Now, liquor has begun to try this way of selling. It is a meaningful attempt to put products closer to consumers and use a more consumer-friendly sales method.
When dining in a restaurant, you don't need to buy a whole bottle of wine. You can just buy a small glass of slow food as you like. Recently, reporters found in many restaurants in Chengdu, a "whole into zero" liquor sales model - vending machines quietly rise.
Beverage vending machines have long been common in restaurants. Coca-Cola vending machines can pre-install a variety of products for consumers to choose from. Liquor vending machines are new things in the industry. In the vending machine, as long as the card is brushed in the operating area, the wine can be directly taken and drinked, and the wine can be ordered on the dining table by mobile phone. Because the price of a single glass of wine is not high, and there are still many preferential activities, many consumers, especially young consumers are willing to try. Through the vending machine, the effect of selling wine is good, and the sales of wine in the restaurant has increased a lot.
According to the reporter's understanding, this kind of vending machine is a kind of vending platform vigorously promoted by Sichuan Demin Investment Co., Ltd. This platform system is developed by Sichuan Demin Investment Co., Ltd. and IBM, a leading global information industry company. It can distribute high-quality raw cellar liquor provided by first-line liquor companies to intelligent liquor vending machines, so that consumers can purchase liquor through the vending machine or mobile phone APP, and finally complete liquor extraction before the vending machine.
The liquor-selling platform can also get through the payment system through the mobile Internet and social networks. It is reported that the vending machine supports cash payment, on-site consumption and online payment, offline consumption. Consumers can pay cash to the restaurant waiter, who will pay for the wine with his exclusive wine withdrawal card on the vending machine, or take the wine on the vending machine after placing an order through APP and paying online, or use APP to generate the wine withdrawal code and input the wine withdrawal code on the vending machine.
"In short, its operation principle is to take the liquor vending machine as the consumer carrier and the mobile phone as the guide tool to form a complete closed-loop offline and online integration of liquor terminal, distributor (city operator), catering terminal (franchiser) and consumers, bringing consumers a new consumption experience of seamless O2 O based on mobile and social interaction." Zhang Qingping, general manager of Sichuan Demin Investment Co., Ltd., said, "Taking the catering alliance system as the breakthrough point and binding the sales channels strongly, our goal is to build a four-in-one intelligent liquor-selling 020 model of"intelligent liquor-selling terminal (liquor vending machine)+mobile terminal (APP)+licensing operation+industrial alliance".
Why is the vending machine on fire?
Liu Ren, vice president and secretary-general of China Wine Circulation Association, said: "The emergence of intelligent vending machines has changed the way of sales and consumption in the liquor industry."
The vending machine mode realizes the two-way O2 O mode of online and offline resources integration. Intelligent terminal combines the Internet with offline business opportunities, and solves one kilometer offline distribution. The wireless network function of intelligent terminal also leads off-line customers to a broader online trading platform. At the same time, the backlog of liquor was directly dispatched to the consumer terminal through famous distilleries, so as to achieve the goal of no channeling of goods and no price disorder, and to build a whole process supply chain management system and logistics tracking system from purchasing to sales, from distilleries to physical stores.